Why Hire a Real Estate Agent to Sell Your Santa Barbara Home?

Selling your home for most of us means an undertaking of one of the biggest financial moves of your life.  Your home  not only provides shelter and the enjoyment that it brings to you and/or your family, but it is also a major investment. For some, the initial thought of not using and agent is simply to save $$ on commissions and thus the bottom line.  Reality is that most often an agent will end up saving you $$ than if you go about it alone.  Also, using an agent will also provide a much more enjoyable, professional and relaxing experience. I have listed below just a few simple reasons why hiring a great agent should be your most important decision when selling your home.

  1. Local Market Knowledge

    A great agent will be able to provide you with extremely detailed market information about the overall market trends, pulse of today's market, the exact market in your neighborhood and finally your specific home.  It is not just a matter of comps, but also competition for your home and weekly market changes.  This should not be taken lightly and is crucial to setting the right price and marketing strategy to attract qualified buyers quickly.
  2. Neutral Opinion on Your Home

    We all love our homes and are sometimes blind to only the good qualities about it.  A great listing agent will be able to move beyond this and tell you not only what buyers will love about your home, but what will also turn buyers away from your home.  The ability to provide quality critique is crucial to building a good first impression with buyers.  This is one of the toughest tasks for For Sale by Owners.
  3. Marketing Expertise and Exposure

    This is as important as it gets.  Gone are the days of simply holding a few open houses, a basic print ad here and there and a few color fliers.  Although these are still important to some degree, if you are not connected within the real estate community as well as have the ability to plaster your listing everywhere online, then you are already at a huge disadvantage...which means losing $$.  The biggest advantage of using a great listing agent is the immense exposure that can be provided through the Multiple Listing Service, a true dominant web and email marketing strategy and the constant networking and promotion of your home at meetings, in the office, out on caravan, constant chit chat with other realtors etc.

For information on Real Estate here in Santa Barbara, Montecito and/or our surrounding areas, as well as any other aspects of life in our area, please don’t hesitate to contact Kevin Schmidtchen at Berkshire Hathaway.

Thank you for reading.  I hope you find Santa Barbara Real Estate Voice informative. Please feel free to contact me or comment below with any thoughts.

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