Sotheby’s International Realty - Santa Barbara and Montecito CA.
Sotheby's International Realty in Santa Barbara CA. is the areas largest real estate company and has been selling prestigious homes in our area for over 4 decades, first as the largest locally owned company Pitts & Bachmann Realtors, and now as Sotheby's Int'l Realty. Placing client needs at the center of our business philosophy, Sotheby's Int'l Realty in Santa Barbara and Montecito CA. is committed to providing superior service with the highest ethical and professional standards. Why do people locally in Santa Barbara and Montecito choose to work with Sotheby's Int'l Realty for their real estate needs? ---Many of the comments I receive include our knowledge of the local market, our reputation and our extensive network. Local Traditional Marketing: When you work with Sotheby's Int'l Realty, you work with a professionally recognized brand that provides attractive and extensive marketing/advertising options that can guarantee that your property gets noticed. As a seller, your property will be featured in prominent local publications such as The Santa Barbara News Press, Santa Barbara Magazine, Santa Barbara Seasons Magazine and Homes and Land Magazine of Santa Barbara and Santa Ynez etc. Current statistics still show that roughly 60-75% of all buyers come from the Santa Barbara area and therefore much advertising is focused on the local media. Other examples of print media options include Sotheby's proprietary publications such as Sotheby's Preview magazine (a fine art and real estate publication reaching high wealth clients) and Hollywood Reporter (a distinctive SoCal Magazine) to name a few. Online Marketing: Nowadays, you need to network not just locally, but have a wide-ranging reach throughout California, nationally and even globally. Today's buyers and sellers are web-savvy and demand to be shown information online. People research property online regardless if they learned about it otherwise. They like to view detailed descriptive information on the property, multiple photographs, virtual tours, floor plans etc. Buyers also want a personal local touch of learning about an area including market statistics, school information, community and neighborhood information, what makes your town attractive etc. A strong online presence and strategy is great, but an online advantage is better. You need to be able to stand out. To access this market, you need an aggressive and comprehensive online promotion strategy to capture qualified buyers. Sotheby's well known off-line brand has managed just this in taking up a very strong on-line marketplace as well to promote your property. Below are some of the major online drivers to get your property sold. 1) Sothebys.com - Here you will find some of the most qualified buyers in the world 2) Sothebyshomes.com - The company owned website which showcases your home 3) Sothebysrealty.com- An affiliate network website promoted through international advertising and promotes the entire Sotheby's International Realty network 4) Primelocation.com - A leading European real estate resource 5) Artnet.com - For selected architecturally significant properties, this is a wonderful resource for affluent people with upwards of 1.8 million visits per month 6) Realtor.com - Official site of National Association of Realtors that draws consistently towards the top of all real estate searches online 7) Iht.com - The International Herald Tribune draws upwards of 5 million visitors each month 8) Wsj.com - The Wall Street Journal draws upwards of 2 million visitors each month for their property section This is truly just the start. There are numerous other avenues taken online to promote your property that are 100% taken advantage of if you are working with a knowledgeable Realtor. For a complete summary of how the Sotheby's Int'l Realty brand can work for you, information on Santa Barbara Real Estate, Montecito Real Estate and/or our surrounding areas, as well as any other aspects of life in our area, please don’t hesitate to contact Kevin Schmidtchen at Sotheby’s Int’l Realty. Further Reading:
- Is My Realtor a Santa Barbara Neighborhood Specialist?
- Articles on Luxury Real Estate
- Articles on The Oceanfront Areas
- Articles for Foreign Buyers/Sellers
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