Montecito

Full of beauty, history and grandeur, Montecito, approximately eight square miles of hidden neighborhoods and expansive estates, has been the destination of choice for celebrities and millionaires for over one hundred years.  Montecito offers an unhurried pace of life, breathtaking scenery and two very quaint shopping and dining “villages” that make some locals feel that even the trip a few miles east to Santa Barbara is a small journey.

Montecito is certainly a desirable second and third home location for big city dwellers, but mostly the town is filled with locals who live in Montecito year round and feel truly fortunate.  Two of the finest public schools in the country serve Montecito, and there are three golf courses (two are private), 2 private tennis clubs, a YMCA, luxury spas and several spectacular beaches within the immediate area.  Several private schools are also within the town of Montecito as well as Westmont College, a smaller liberal arts college.  Montecito gently slopes up away from the ocean with gorgeous tree lined streets, great for walking and riding bikes.  Many homes have ocean views and/or mountain views, with most homes hidden behind mature foliage, hedges and trees.

Montecito Real Estate values average around $ 1.5 to $5.5 million.  Spectacular view homes, estates and ocean front property start at around $3 million and can exceed this amount fivefold, tenfold or more…

If you are interested in real estate here in Montecito, Santa Barbara, and our surrounding areas, as well as any other aspects of life here, please don’t hesitate to contact Kevin Schmidtchen at Sotheby’s Int’l Realty.

Read About: Montecito and Santa Barbara Oceanfront Areas

Search: Properties in Montecito

Receive: Personal Listings of Montecito Properties

Read: Testimonials

View: Map of Montecito Area

View: Photo Tour of Montecito and Santa Barbara

Schools in the Montecito Area:

Montecito Union School

Cold Springs School

Laguna Blanca

Crane Country Day School

View: All Schools in the Santa Barbara Area

To Continue Reading Updated Articles About Montecito Scroll Down


2010 Feb 8th

CORT Report Sales for Santa Barbara CA. December 2009 & January 2010

Santa Barbara CORT Reports January 2010

View: Detailed list of each home that has sold including price for January 2010

Further Reading:

  1. The Mesa Neighborhood 2009 Sale Statistics
  2. The Riviera Neighborhood 2009 Sales Statistics
  3. Hope Ranch CA Real Estate Home Sales Statistics - 2009
  4. Montecito CA Real Estate Home Sales Statistics - 2009
  5. The Riviera Neighborhood
  6. The Upper East Neighborhood
  7. Santa Barbara Market Statistics
  8. Santa Barbara Photo Tour
  9. Buyer’s Resources for the Santa Barbara area
  10. Seller’s Resources for the Santa Barbara area

For information on Real Estate here in Santa Barbara, Montecito and/or our surrounding areas, as well as any other aspects of life in our area, please don’t hesitate to contact Kevin Schmidtchen at Sotheby’s Int’l Realty.

Thank you for reading.  I hope you find Santa Barbara Real Estate Voice informative.  Please feel free to contact me or comment below with any thoughts. 

Subscribe to Receive Personal Listings of Santa Barbara Real Estate

Search The Santa Barbara Area MLS

Posted by Kevin Schmidtchen | Currently No Comments »

2010 Feb 7th

New Luxury Bank Owned Opportunity - Montecito Foreclosure with Great Views $3.5 Million

One of the few luxury banked owned homes to come onto the market happened this last week.  The bank will be taking a look at offers early this coming week.  Wonderful ocean, harbor and city views on roughly 1.3+/-acres.  Currently under construction although much of the home is complete.  3 bedrooms, 2.5 baths with a guest home, 3 car garage which is still under construction and in the beginning stage of being converted into a 2 bedroom guest home.  Can be converted back to garage or will need to submit permits to continue work.  This is a true opportunity.

View Listing

Further Reading:

  1. Any Luxury Homes in Foreclosure in Montecito CA?
  2. How is the Hope Ranch Real Estate Market Holding Up with Short Sales and Foreclosures?

For information on Real Estate here in Santa Barbara, Montecito and/or our surrounding areas, as well as any other aspects of life in our area, please don’t hesitate to contact Kevin Schmidtchen at Sotheby’s Int’l Realty. 

Thank you for reading.  I hope you find Santa Barbara Real Estate Voice informative.  Please feel free to contact me or comment below with any thoughts.

Subscribe to Receive Personal Listings of Santa Barbara Area Properties

Search the Santa Barbara Area MLS

Posted by Kevin Schmidtchen | Currently No Comments »

2010 Feb 4th

The Top 10 Most Expensive Real Estate Sales in Montecito CA. in 2009.

The coastal paradise of Montecito CA. seems to always find its place in the top 10 most expensive neighborhoods in the United States.  It is not hard to argue with this based on the quality of life that it offers with the small village feel, gorgeous scenery, ocean views and coastal beaches, access to Santa Barbara etc.

In 2009, after a slower start to the year, there continued to be the buyer demand we have been used to for quality properties in Montecito and Santa Barbara in general.  Although prices have dropped 20-35% from the peak a few years back, the top 10 MLS reported sales in Montecito still ended up being extremely impressive.

Most Expensive Montecito Real Estate Sales 2009

  1. Rockbridge Road, Montecito CA., 93108 and sold for $25,279,000.  The highest sale within this luxury market was a majestic French Country estate located on 7 plus acres of stunning grounds, including 2 guest homes, the highest quality craftsmanship, lofty beamed ceilings, a gourmet kitchen, a pool, and much more.
  2. 2815 Cima del Mundo, Montecito CA., 93108, sold for $18,500,000.  Newly constructed luxury estate located on roughly five acres, Don Nulty design, 12000+ sqft with huge ocean, harbor, mountain views, a pool, a pool cabana, a tennis court as well as a two bedroom guest house.  An amazing estate property.
  3. 2549 Sycamore Canyon Road, Montecito CA., 93108, sold for $15,310,000.  The majestic ”Val Verde” Estate located on roughly 17.4 acres.  Gorgeous main residence with 2 guest homes, stunning lush grounds with reflecting pond, a seasonal creek, a pool, fountains and spectacular gardens.
  4. 1127 Hill Road, Montecito CA., 93108, sold for $11,000,000.  Close to Butterfly Beach, this tropical style beach estate includes a newly completed main residence with good ocean & island views, a charming guest home and a pool with a pool house.  Wonderful architectural elements throughout the home.  Open floor plan that is great for entertaining with a gourmet kitchen as well as floor to ceiling sliding doors in the living area that bring the outdoors inside.
  5. 1144 East Mountain Drive, Montecito CA., 93108, sold for $9,560,000.  Circa 1939 Edwards & Plunkett Monterey Colonial estate located on approximately 5.28 lush acres.  A beautiful gated estate with incredible architectural elements, a spacious main home including 5 suites, a spectacular 3 bedroom guest home, a charming art studio, as well as a large 9-car garage.  Spectacular grounds with ocean views, a tennis court, a pool, a spa, a brick courtyard, pergolas, rose gardens, putting greens and much more.
  6. 269 Las Entradas Drive, Montecito CA., 93108, sold for $9,000,000.  A truly romantic residence located on a promontory knoll with over 2 acres of mature landscaping with a pool and a guest home.  Wrap-around panoramic ocean, harbor and mountain views from the main residence.  Newly remodeled with formal living and dining areas, a library, a spacious kitchen/family room all opening to view loggias, terraces and lush gardens.
  7. 1504 East Mountain Drive, Montecito CA., 93108, sold for $8,875,000.  This ocean view villa was a wonderful treasure located next to the famous San Ysidro Ranch.  Pool, spa, fountains, amazing ocean views, wine cellar and more.
  8. 1631 Posilipo Lane, Montecito CA., 93108, sold for $8,300,000.  Truly On the Sand!  A terrific beach location, this home sits on approximately .5 acres with 75′ of sand frontage.  A true ‘best buy’, this property offers a fantastic opportunity to live in Montecito on the ocean.
  9. 798 Park Hill Lane, Montecito CA., 93108, sold for $8,200,000.  ‘Villa Nova’ is a classical Tuscan estate of timeless design and elegance nestled high in the foothills of Montecito.  This private residence with approximately 1.43 acres enjoys good ocean, island and mountain views in a prestigious location.  Exquisite house with a guest casita and a pool.
  10. 735 Fuera Lane, Montecito CA., 93108, sold for $7,600,000.  Architecturally historic 1920’s French Provincial estate lovingly remodeled blending modern amenities with charm of the past.  This home is set in the foothills of Montecito on roughly 1.2 magical acres.  Specimen gardens, a pool, 2 additional structures, a guest home, a cabana and more.

Further Reading:

  1. The Montecito Area
  2. Any Luxury Homes in Foreclosure in Montecito CA?
  3. Sotheby’s Int’l Realty Santa Barbara and Montecito CA
  4. Santa Barbara Market Statistics
  5. Santa Barbara Photo Tour
  6. Buyer’s Resources for the Santa Barbara area
  7. Seller’s Resources for the Santa Barbara area

For information on Real Estate here in Santa Barbara, Montecito and/or our surrounding areas, as well as any other aspects of life in our area, please don’t hesitate to contact Kevin Schmidtchen at Sotheby’s Int’l Realty.

Thank you for reading.  I hope you find Santa Barbara Real Estate Voice informative.  Please feel free to contact me or comment below with any thoughts. 

Subscribe to Receive Personal Listings of Santa Barbara Real Estate

Search The Santa Barbara Area MLS

Posted by Kevin Schmidtchen | Currently No Comments »

2010 Jan 11th

Montecito CA. Real Estate Home Sales Statistics - Year End 2009

Montecito Real Estate Sales 2009

In 2009, there were a total of 155 closed sales of single family homes and condos in Montecito CA.  As of December 31st, 2009, there were 25 properties in Montecito that were pending sale (under contract).

The lowest sale in Montecito was a bank owned 2 bed 2 bath condo located at 1220 Coast Village Road, Montecito CA., 93108.  The sales price was $625,000.

The highest sale in Montecito was a gorgeous estate located on Rockbridge Road in the heart of Montecito.  The sales price was $25,279,165.

Overall, the market in Montecito was fairly normal as far as activity the entire year after a slower start to the year.  Prices on average have come down around 25-35% from the peak depending on the individual property.  Currently there is a decent amount of demand for good valued homes in this area.  The luxury market overall in our area has seemed to stabilize just these last 3-4 months although the demand and values for beach property seem to still be uncertain.

If you would like a more complete update on Montecito, specific information about the general area or other areas within Santa BarbaraCarpinteria, Goleta, Hope Ranch, Summerland, and/or The Santa Ynez Valley, please feel free to contact me.

Further Reading:

  1. The Montecito Area
  2. Any Luxury Homes in Foreclosure in Montecito CA?
  3. Sotheby’s Int’l Realty Santa Barbara and Montecito CA
  4. Santa Barbara Market Statistics
  5. Santa Barbara Photo Tour
  6. Buyer’s Resources for the Santa Barbara area
  7. Seller’s Resources for the Santa Barbara area

For information on Real Estate here in Santa Barbara, Montecito and/or our surrounding areas, as well as any other aspects of life in our area, please don’t hesitate to contact Kevin Schmidtchen at Sotheby’s Int’l Realty.

Thank you for reading.  I hope you find Santa Barbara Real Estate Voice informative.  Please feel free to contact me or comment below with any thoughts. 

Subscribe to Receive Personal Listings of Santa Barbara Real Estate

Search The Santa Barbara Area MLS

Posted by Kevin Schmidtchen | Currently No Comments »

2009 Oct 13th

Ty Warner’s Major Renovation of Montecito Country Club - Jack Nicklaus Design

 Ty Warner Montecito CA

For golf fans here in the Montecito and Santa Barbara CA. area, a treat is on the horizon.  Local billionaire developer, Ty Warner is adding to his portfolio of revamping major luxury properties here in Santa Barbara and Montecito.

Having in the last few years already “done up” The San Ysidro Ranch, The Biltmore and The Coral Casino, Mr. Warner has now set his sites on golf in the form of Montecito Country Club.  Mr Warner has already received approval of the project and to everyone’s delight is working with Jack Nicklaus on the new course design.

Estimated dates of completion are still not known for sure, but I would not expect anything until late 2010 at least.

View: (provided by The Santa Barbara Independent) A more visual detailed look at what is in store

Further Reading: 

  1. The Premier Gated Golfing Community of Birnam Wood, Montecito CA.
  2. Golf Courses in Montecito and Santa Barbara
  3. Lifestyle/Things to Do Articles in Santa Barbara, California
  4. Things to Do in Santa Barbara, California - The Downtown Area
  5. Things to Do in Santa Barbara - The Waterfront
  6. The Oceanfront Areas, Summer Arts, Festivals and Culture in Santa Barbara CA

For information on Real Estate here in Santa Barbara, Montecito and/or our surrounding areas, as well as any other aspects of life in our area, please don’t hesitate to contact Kevin Schmidtchen at Sotheby’s Int’l Realty.

Thank you for reading.  I hope you find Santa Barbara Real Estate Voice informative.  Please feel free to contact me or comment below with any thoughts. 

Subscribe to Receive Personal Listings of Santa Barbara Real Estate

Search The Santa Barbara Area MLS

Posted by Kevin Schmidtchen | Currently No Comments »

2009 Oct 6th

Any Luxury Homes in Foreclosure in Montecito CA?

 montecito ca foreclosure 93108

A few times a month for the last year or so I have been asked by someone about the state of foreclosures in Montecito and our other luxury areas here in Santa Barbara CA.  Being that there is so much doom and gloom across the U.S. with the housing market and lately a lot of this effecting the high end neighborhoods, this is a very normal question.

So what is the state of foreclosures in Montecito and our luxury areas?

Not too dramatic if you ask me.  I have talked with many title reps, lenders and searched myself on several “foreclosure sites” to try and get an insight as to where we are at.  If you look at these sites as well as talk to “informed” people, it is hard not to think that a lot more bank owned properties would/should be coming on the market.  These sites track everything from 1st payment missed, to notice of default, to imminent disaster and the list goes on.  Yet, inevitability we are not seeing this “information” translate into numerous bank owned homes hitting our luxury market and the local MLS.

Here are the numbers from the MLS - 8 Bank Owned homes in Montecito since January 1, 2009.  This translates into only roughly 1 bank-owned property per 5-6 weeks.  Here is the list:

157 Loureyo Road, Montecito CA 93108 - Asking Price $1,150,000 sold for $825,000 after 240 days on the market.

2166 East Valley Road, Montecito CA 93108 - Asking Price $967,900 sold for $939,000 after 50 days on the market.

601 Alston Road, Montecito CA 93108 - Asking Price $1,200,000 sold for $1,167,250 after 7 days on the market.

502 Hodges, Montecito CA 93108 - Asking Price $1,299,000 sold for $1,250,000 after 65 days on the market.

300 North Sierra Vista Road, Montecito CA 93108 - Asking Price $1,425,000 sold for $1,095,000 after 228 days on the market.

250 Bonnie Lane, Montecito CA 93108 - Asking Price $1,587,400 sold for $1,800,000 after 9 days on the market.

940 Channel Drive, Montecito CA 93108 - Asking Price $1,980,000 sold for $2,450,000 after 9 days on the market.

3060 Hidden Valley Lane, Montecito CA 93108 - Asking Price $1,504,800 still Active on the market

The obvious thing about these statistics above is that none of these properties are in what we would call the luxury market ($3 million and above).  It seems to be that owners that are in trouble in these price points are somehow finding out a way to avoid letting their homes go into default…which is great news for them and everyone.

View: Current Montecito Luxury Real Estate Listings $5 Million and Above

Further Reading:

  1. The Secret of Santa Barbara Foreclosures
  2. How is the Hope Ranch Real Estate Market Holding Up with Short Sales and Foreclosures?
  3. Hope Ranch Luxury Real Estate Sales - Statistics 2009
  4. Montecito Luxury Real Estate Sales - Statistics 2009
  5. Carpinteria Luxury Real Estate Sales - Statistics 2009
  6. Santa Barbara Luxury Real Estate Sales - Statistics 2009
  7. Montecito Luxury Real Estate
  8. The Oceanfront Area - General Description and Information
  9. Santa Barbara Photo Tour

For information on Real Estate here in Santa Barbara, Montecito and/or our surrounding areas, as well as any other aspects of life in our area, please don’t hesitate to contact Kevin Schmidtchen at Sotheby’s Int’l Realty.

Thank you for reading.  I hope you find Santa Barbara Real Estate Voice informative.  Please feel free to contact me or comment below with any thoughts. 

Subscribe to Receive Personal Listings of Santa Barbara Real Estate

Search The Santa Barbara Area MLS

Posted by Kevin Schmidtchen | Currently No Comments »

2009 Sep 16th

Montecito CA. Luxury Real Estate Sales - Statistics Through Sept 15th, 2009

Here and there I am proposed various questions from clients about the luxury market here in Montecito CA., such as where are the most famous homes located and/or what is the most expensive home to sell this year or any year for that matter.  Many times though it is as “simple” as what is the true definition of luxury real estate here in the Montecito area.  The answer is that there is no exact definition of luxury real estate and this varies greatly depending on the circumstances, whom you talk to, location in our town etc.  But in order to provide some statistics, I am going to break it down with price being the simple parameter.  When speaking about Montecito, the luxury market is generally referred to as anything above $5 Million.

– Thus for our purposes here, I am going to refer to the luxury market here in Montecito as any sale over the $5 million mark.

During the first 8 months of 2009, there were a total of 16 closed sales of luxury single family homes here in the Montecito area.  As of Sept 15th, 2009, there was only 1 property in this luxury market that was pending sale (under contract).

The highest sale within this luxury market was a majestic French Country estate located on 7 plus acres of stunning grounds, including 2 guest homes, the highest quality craftsmanship, lofty beamed ceilings, a gourmet kitchen, a pool, and much more.  The property was located on Rockbridge Road, Montecito CA., 93108 and sold for $25,279,000.

Montecito Luxury Real Estate Sales 2009

The 15 other sales of luxury property in Montecito so far this year were:

If you would like further information and or pictures of any of these homes, please feel free to contact me.

Overall, the luxury market here in Montecito this year has been slower in comparison to the first 8 months of the previous few years.  Prices overall have also taken a pretty sizable hit in the last 12 months with much of this market dropping 25-40% from its peak.  Below you can also view the luxury sales in Santa Barbara proper, Hope Ranch and Carpinteria.

If you would like a more complete update on any of these properties or any part of our Luxury Market and/or any other areas within Santa Barbara, Montecito, Carpinteria, Goleta, Hope Ranch, Summerland, and/or The Santa Ynez Valley, please feel free to contact me.

View: Current Montecito Luxury Real Estate Listings $5 Million and Above

Further Reading:

  1. Hope Ranch Luxury Real Estate Sales - Statistics 2009
  2. Carpinteria Luxury Real Estate Sales - Statistics 2009
  3. Santa Barbara Luxury Real Estate Sales - Statistics 2009
  4. Montecito Luxury Real Estate
  5. The Oceanfront Area - General Description and Information
  6. Santa Barbara Photo Tour

For information on Real Estate here in Santa Barbara, Montecito and/or our surrounding areas, as well as any other aspects of life in our area, please don’t hesitate to contact Kevin Schmidtchen at Sotheby’s Int’l Realty.

Thank you for reading.  I hope you find Santa Barbara Real Estate Voice informative.  Please feel free to contact me or comment below with any thoughts. 

Subscribe to Receive Personal Listings of Santa Barbara Real Estate

Search The Santa Barbara Area MLS

Posted by Kevin Schmidtchen | Currently 1 Comment »

2009 Jul 7th

Montecito Real Estate Sales Update, Santa Barbara CA. — First 6 Months 2009

Montecito Real Estate Sales

For the first 6 months of 2009, there were 55 closed sales of single family homes and condos in Montecito CA.  As of July 1st, 2009, there were 12 properties in Montecito that are pending sale (under contract).

The lowest sale in Montecito was a decent 3 bedroom 2 bath condo located at 1930 North Jameson Lane, Montecito CA, 93108.  The sales price was $679,000.

The highest sale in Montecito was an exceptional French Country estate with expansive gardens and ocean views located on Rockbridge Road, Montecito CA, 93108.  The sales price was $25,279,000.

Although the market in Montecito overall has been a little slower than normal as far as activity in the first 6 months, we have seen a good pick up in pending sales here in the last 6-8 weeks.  If you would like a more complete update on the Montecito market and/or any other areas within Santa Barbara, Montecito, Carpinteria, Goleta, Hope Ranch, Summerland, and/or The Santa Ynez Valley, please feel free to contact me.

View: Current Active Listings in Montecito up to $ 3 Million

View: Current Active Listings in Montecito $ 3 - 7.5 Million

View: Current Active Listings in Montecito $ 7.5 Million and above

Further Reading:

  1. Montecito - General Description and Information
  2. Santa Barbara - The Oceanfront Areas
  3. Montecito Luxury Real Estate
  4. Santa Barbara and Montecito Market Statistics
  5. Santa Barbara and Montecito Photo Tour
  6. Buyer’s Resources for the Montecito and Santa Barbara area
  7. Seller’s Resources for the Montecito and Santa Barbara area

For information on Real Estate here in Santa Barbara, Montecito and/or our surrounding areas, as well as any other aspects of life in our area, please don’t hesitate to contact Kevin Schmidtchen at Sotheby’s Int’l Realty.

Thank you for reading.  I hope you find Santa Barbara Real Estate Voice informative.  Please feel free to contact me or comment below with any thoughts. 

Subscribe to Receive Personal Listings of Santa Barbara Real Estate

Search The Santa Barbara Area MLS

Posted by Kevin Schmidtchen | Currently No Comments »

2009 Feb 16th

Santa Barbara CA Real Estate - Montecito CA Area Sales Statistics Year End 2008

Montecito CA Real Estate - Year End Sales Statistics for 2008

I have summarized below an easy to look at brief outline of the overall Santa Barbara MLS statistics for both single family homes and condos in the Montecito CA. area for the year 2008.  The comparisons are drawn against the previous year’s statistics (2007) for Montecito CA Real Estate.

SINGLE FAMILY HOMES:

CONDOS:

The lowest sale in Montecito was a townhome for $735,000 on North Jameson Lane.  The highest sale in Montecito was an ocean view estate for $31 Million on East Mountain Drive.

View: Map of Montecito

View: Current Active Listings in Montecito up to $ 3 Million

View: Current Active Listings in Montecito $ 3-7.5 Million

View: Current Active Listings in Montecito $ 7.5 Million and above

For a complete summary of the Santa Barbara Real Estate Market in 2008, information in general on Santa Barbara Real Estate, Montecito Real Estate and/or our surrounding areas, as well as any other aspects of life in our area, please don’t hesitate to contact Kevin Schmidtchen at Sotheby’s International Realty.   

Further Reading:

  1. Is My Realtor a Santa Barbara Neighborhood Specialist?
  2. Santa Barbara Real Estate Market Statistics
  3. Santa Barbara Real Estate - General News
  4. Santa Barbara - The Oceanfront Areas
  5. Santa Barbara - Community Events
  6. Montecito Luxury Real Estate
  7. Montecito CA. - General Information

Thank you for reading.  I hope you find Santa Barbara Real Estate Voice informative.  Please feel free to contact me or comment below with any thoughts. 

Subscribe to Receive Personal Listings of Santa Barbara Area Properties

Search the Santa Barbara Area MLS

Posted by Kevin Schmidtchen | Currently No Comments »

2008 Dec 21st

Sotheby’s International Realty - Santa Barbara and Montecito CA.

Sotheby’s International Realty in Santa Barbara CA. is the areas largest real estate company and has been selling prestigious homes in our area for over 4 decades, first as the largest locally owned company Pitts & Bachmann Realtors, and now as Sotheby’s Int’l Realty.  Placing client needs at the center of our business philosophy, Sotheby’s Int’l Realty in Santa Barbara and Montecito CA. is committed to providing superior service with the highest ethical and professional standards.

Why do people locally in Santa Barbara and Montecito choose to work with Sotheby’s Int’l Realty for their real estate needs? 

Many of the comments I receive include our knowledge of the local market, our reputation and our extensive network.

Local Traditional Marketing:

When you work with Sotheby’s Int’l Realty, you work with a professionally recognized brand that provides attractive and extensive marketing/advertising options that can guarantee that your property gets noticed.  As a seller, your property will be featured in prominent local publications such as The Santa Barbara News Press, Santa Barbara Magazine, Santa Barbara Seasons Magazine and Homes and Land Magazine of Santa Barbara and Santa Ynez etc.  Current statistics still show that roughly 60-75% of all buyers come from the Santa Barbara area and therefore much advertising is focused on the local media.  Other examples of print media options include Sotheby’s proprietary publications such as Sotheby’s Preview magazine (a fine art and real estate publication reaching high wealth clients) and Hollywood Reporter (a distinctive SoCal Magazine) to name a few.

Online Marketing:

Nowadays, you need to network not just locally, but have a wide-ranging reach throughout California, nationally and even globally.  Today’s buyers and sellers are web-savvy and demand to be shown information online.  People research property online regardless if they learned about it otherwise.  They like to view detailed descriptive information on the property, multiple photographs, virtual tours, floor plans etc.  Buyers also want a personal local touch of learning about an area including market statistics, school information, community and neighborhood information, what makes your town attractive etc. 

A strong online presence and strategy is great, but an online advantage is better.  You need to be able to stand out.  To access this market, you need an aggressive and comprehensive online promotion strategy to capture qualified buyers.  Sotheby’s well known off-line brand has managed just this in taking up a very strong on-line marketplace as well to promote your property.  Below are some of the major online drivers to get your property sold.

1) Sothebys.com - Here you will find some of the most qualified buyers in the world

2) Sothebyshomes.com - The company owned website which showcases your home

3) Sothebysrealty.com- An affiliate network website promoted through international advertising and promotes the entire Sotheby’s International Realty network

4) Primelocation.com - A leading European real estate resource

5) Artnet.com - For selected architecturally significant properties, this is a wonderful resource for affluent people with upwards of 1.8 million visits per month

6) Realtor.com - Official site of National Association of Realtors that draws consistently towards the top of all real estate searches online

7) Iht.com - The International Herald Tribune draws upwards of 5 million visitors each month

8) Wsj.com - The Wall Street Journal draws upwards of 2 million visitors each month for their property section

This is truly just the start.  There are numerous other avenues taken online to promote your property that are 100% taken advantage of if you are working with a knowledgeable Realtor

For a complete  summary of how the Sotheby’s Int’l Realty brand can work for you, information on Santa Barbara Real Estate, Montecito Real Estate and/or our surrounding areas, as well as any other aspects of life in our area, please don’t hesitate to contact Kevin Schmidtchen at Sotheby’s Int’l Realty.   

Further Reading:

  1. Is My Realtor a Santa Barbara Neighborhood Specialist?
  2. Articles on Luxury Real Estate
  3. Articles on The Oceanfront Areas
  4. Articles for Foreign Buyers/Sellers

Thank you for reading.  I hope you find Santa Barbara Real Estate Voice informative.  Please feel free to contact me or comment below with any thoughts. 

Subscribe to Receive Personal Listings of Santa Barbara Area Properties

Search the Santa Barbara Area MLS

Posted by Kevin Schmidtchen | Currently 2 Comments »

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